Zales and Zombies Twitter party.

Zales asked for a big idea to go around a media buy during TNT's The Walking Dead. We created a special version of the launch TV spot that featured zombies chasing our hero. We tagged it with #letloveneverdie to get viewers to participate. We then hosted a live Twitter party across three time zones that rewarded users with special signed artwork and graphic novels from artist Charlie Adlard, as well as Zales gift cards. The hashtag trended nationwide during the party.

Special version TV spot to air during TNT The Walking Dead.

Original signed artwork from Charlie Adlard was given as prizes to people who participated in the conversation.

Custom social posts.

Additonal content was created by making a timelapse video of the makeup process.

↑Back to Top