International Scout is the original SUV that was born out of a need to support farmers and agriculture. It all but created a new car segment – but it’s been gone for almost 40 years. We were tasked to launch this historic brand. There was only one problem. The Scout wasn't finished yet. So we created a teaser campaign that would entice viewers with something familiar but new at the same time.
It’s time to find the way back to giving back something whenever you build something. To roaming more because nothing helps you find yourself better than getting lost. To living your life. To driving your dream truck. To finding the way back to you.
The Scout is back.
10.24.2022
We created Scout Stops. Refurbished service stations where Scouts could charge up, be maintained, and be seen for the first time.
